Shaenon K. Garrity says Minx failed because none of the men/boys in the books were “hot” and then asks the people hanging out in her apartment who they think draws hot guys.
It’s something I didn’t think about, but she’s definitely right — teenage girls like fantasy, they like dreaming the hot boy will fall for them. They want hot boys in their fiction.
(The lists of artists her “panel” comes up with is fun — I definitely agree about Mike Mignola and Wendy Pini.)